Soy Export Sales Highlights Today’s USDA/FAS export sales report for the week ending 29 April indicated exporters of U.S. soybeans, soymeal, and soyoil made relatively few export sales during the week. However, exports of soymeal and soyoil were better. Net soybean export sales of soybeans totaled 165,300 MT for shipment in 2020/21 and 192,900 MT for shipment in 2021/22. The sales for shipment in 2020/21 mostly were for unknown destinations (135,500 MT), Japan (55,600 MT), Malaysia (17,600 MT), Indonesia (11,500 MT), and Colombia (1,700 MT). The sales for shipment in 2021/22 were for unknown destinations (192,000 MT) and Japan (900 MT). Soybean exports last week totaled 264,100 MT. The destinations were primarily to Mexico (95,900 M...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...