In the spring of 2020 as COVID-19 was spreading, U.S. consumption of orange juice increased as consumers sought to inoculate themselves with vitamin C. However, the increase was fleeting and not reflected on a global scale. Consumers are seeking to reduce their consumption of sugary drinks at the same time orange production in Florida is in decline due to disease. Globally, 2020 saw a sharp decline in orange production, which has already been trending downwards. Orange juice fell from being nearly 4 percent of orange production to just 3.2 percent in 2020. There was a small increase in crush this year, but it appears that even the pandemic will not provide any change in the declining trend for orange juice. ...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.