NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases. PC Marketing NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases, a category that attracts the bulk of advertising dollars. Consumers will always buy staples, and thus there is little opinion to sway via adverti...
The Olympic marmot (Marmota olympus) is a rodent in the squirrel family, Sciuridae. It occurs only in the U.S. state of Washington, at the middle elevations of the Olympic Peninsula. The closest relatives of this species are the hoary marmot and the Vancouver Island marmot. In 2009, it was decl...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
Russian Grain Markets: 4 - 8 May 2026 During the week under review, the Russian grain market began showing more bullish sentiment despite the traditionally slow pace of business during the May holiday period. Russia celebrates several holidays during early May, with Victory Day on 9 May being t...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.