PPE Your Meat President Biden’s Midwest tour included a Christmas tree of presents to rural America. He echoed USDA Secretary Vilsack’s concerns about industry concentration and said the government would spend money to create small meat packing companies and other populist ideals. However, this idealism should come with a bit of caution. National Public Radio noted that when COVID hit, the U.S. government spent $1 billion trying to initiate domestic production of personal protect equipment (PPE). After spending a lot of money, the nation is no more self-sufficient in masks, gloves and other equipment than it was three years ago. Speaking Truth to Food As other journalists chase junk food articles about how the food syst...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.