Private R&D Leads Proponents of public sector agricultural R&D have typically touted the high rate of return on such investments and lamented that this spending category has been relatively flat for many years. This ignores that fact that private spending on agricultural R&D has been concurrently growing more robust. Public funding more heavily focuses on basic research while private money is typically aimed at applying principles to achieve specific commercial results. The outcome focused efforts are beginning to benefit from experience, informing greater regulatory leeway and operational expertise. The latest example is a joint effort by J.R. Simplot and Plant Sciences, Inc. that will both expand the availability of strawberr...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.