Prop 12 Counterattack To the great disappointment of key parts of the U.S. agriculture sector, the Supreme Court ruled earlier this year that California’s Prop 12 is constitutional, and that the state can establish its own rules on meat sold in the state regardless of its origin. The sectors Congressional supporters have been unable to enact its EATS proposal to counter California and now the Trump Administration is looking at alternative means of attacking the Golden State’s policy. The Department of Justice has solicited public comments on all state laws that have large adverse impacts on the national economy or interstate commerce and is asking for suggested solutions. But the timeline is short, with just 30 days for public c...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...