Extraordinary policy initiatives are being deployed in these rarest of times. New York City has reportedly sought charitable contributions toward keeping its food supply chains operational. Dairy processors, which have fought milk production controls for decades agreed with producers on a paid diversion program. A similar limit on milk production is being sought in Europe where there is fear of creating milk lakes as stay-at-home orders shift the demands of ordinary consumers. EU Agriculture Commissioner Janusz Wojciechowski cautioned that resources are not unlimited for dealing with the crisis but that is likely to change. Previously, the goal was to ensure continuation of globalization but today EU trade ministers were to meet to discuss...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...