Just as North America both produces and consumes most of the world’s turkey meat (with a small honorable mention to Brazil), it also has a unique fascination with cranberries. The U.S. produces 65 percent of the world’s cranberries and adding Canada makes North America the supplier of 96 percent of the fruit. At least with cranberries, it is enjoyed by a larger number of countries than turkey. Almost half the North American cranberry crop is exported, with Europe the main buyer and consumer. Considering that North America is mostly an importer of fresh and processed fruits, cranberries stand out for being a popularly exported fruit. Notably, USDA announced last month that the majority of the 1,200 U.S. farms growing cranberries...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.