RFK, Jr. Equals OpportunityRobert F. Kennedy, Jr. wants to eliminate processed foods, artificial colorings, chemicals, and other broadly named boogeymen. He and his ilk are social media trolls that disparage the regulated and regulators alike, fabricating conspiracy theories about Big Food wanting to kill their own customers. And now Donald Trump has given them a larger platform, but one that is much harder to deceive. This discussion may be unwanted by Big Food, but it is also an opportunity. RFK, Jr. raises provocative questions. Why are three-quarters of Americans overweight or obese? Why is life expectancy in the U.S. shorter than in other rich countries? There are answers, and good science writers can reduce their complexity witho...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.