Rhetoric Meets Reality German Greens reacted to farmer angst by blaming supermarkets for suppressing prices. Canadian Industry Minister Francois-Philippe Champagne liked that angle and similarly blamed his country’s retailers for food inflation. Major retailer Carrefour then blamed supplier PepsiCo for inflated prices. But the farmers in Europe are not blaming retailers, their complaint is about rising costs and EU environmental policies. The smarter politicians were not duped by the environmentalists. Newly installed French Prime Minister Gabriel Attal has just announced that his country will take down bureaucracy and regulatory weight on farmers. The EU Commission announced that it would relax rules on land set-asides, and s...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.