The Ruse of COOL: Comments are due by this Thursday on USDA's proposed revision to the country of origin labeling (COOL) requirement. A recent letter with 229 signatures cheerleads the Obama Administration's effort to help consumers "know the origin of their food." Many of the signatories have long held opposition to food imports (NFU, R-CALF, etc.); others have no seeming direct interest (American Raw Milk Producers Pricing Association) other than that they are part of the cabal of left-leaning activists seeking to upend a food system they do not like. Still others are likely well-meaning but ill-informed (Church Women United), or simply shell groups with no actual following in numbers but created in name to imply broader support for a c...