Global demand for avocados has been growing at 7 percent per year. Mexico produces 30 percent of the world’s avocados but supplies 45 percent of those in international trade. The U.S. is by far the largest importer. Bloomberg cites the years-long drought in Spain as a threat to that country’s burgeoning avocado production. But a report earlier this year by Rabobank noted the geographic diversity of production. There are 63 countries in four continents now producing the fruit. Vietnam, Portugal, and Malaysia just started producing avocados in recent years, attracted by their prices. There is double digit expansion in Colombia and Indonesia. Chile has switched from exporting the fruit to being an importer as demand expanded...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.