Trump officials this past weekend kept up the mixed messaging over whether reciprocal tariffs were merely a negotiating strategy or a permanent fixture. Breaking too fast to negotiate with other countries would look weak, and retaining tariffs is still viewed by some in the White House as necessary to rebuild American industry. Critics find either rationale insane. It is easiest to take the anti-Trump view that he is stupid, and he has seriously miscalculated. If true, then his opponents should be celebrating. Some of his supporters certainly believe this trade war is a mistake. But for the White House, focusing just on tariffs is missing the forest for the trees. Nitpicking Trump’s tariff formula construct doesn’t obviate...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.