Milling Wheat European wheat prices are lower to start the week with French and German prices under pressure as Egypt recently passed on French wheat offers. The latest data also suggests France’s wheat crop holds favorable conditions, with 85 percent rated in good/very good condition. That rating was published before last week’s massive heat wave across the country, which will likely curtail some of the crop’s condition ratings. Black Sea prices are slightly higher this week after Russian officials announced the country’s zero-export tariff would be extended through July 2021. The policy was originally set to expire today. Despite hot/dry weather earlier in the wheat growing season, the Black Sea crop remains in g...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.