Squeaky Wheels Farmers in Europe have been on a rampage for months and it is good that EU political leaders are responding to the complaints. Squeaky wheels get the grease because they are high-pitched and shrill, but sometimes grease is not the cure and instead it requires a whole new set of ball-bearings. The package being considered involves four components. The first is to relax red tape and that includes reducing requirements under the Good Agricultural and Environmental Conditions (GAEC) required under the CAP. However, this poses problems for the second component, addressing farmer concerns about competitiveness versus third countries. Farmers say it is because foreign producers do not have the same requirements as Europe, but if GA...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.