EU olive oil and U.S. oranges are each having a challenging year. Beyond that the similarities are few. The EU produces 60 percent of the world’s olive oil. At its peak, the U.S. produced around 12 percent of global oranges, but that is now down to 4.6 percent. Olive oil is a premium product in the essential vegetable oil food category. Oranges and their juice are a luxury product not quite essential for the diet. European olive production has been challenged by drought. Orange groves in Florida have been hit by greening disease, as has the much larger supplies in Brazil. Plus, Florida trees were damaged by Hurricane Ian and have high land costs. The price of olive oil is up 117 percent, orange juice futures have climbed 210 pe...
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...