Soybeans get a lot of attention because they are the most heavily traded oilseed but in terms of expanding exports, sunflower seeds are small in number but just as fast in terms of growth over the past decade. Moreover, in terms of crushed oil exports, sunflower oil has grown faster in recent years than any other vegetable oil. Palm oil gets the attention because of its low cost but sunflower oil exports have been growing twice as fast. Sunflower oil benefits from several factors, though cost is not one of them. It may get some premium for being non-GMO, but it gets cred also for being a “natural” oil, that is purely a perception issue. Food makers like it because of its high smoke point and its blending characteristics. Howeve...
A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Lobelia (/loʊˈbiːliə, lə-/[4][5][6]) is a genus of flowering plants in the family Campanulaceae comprising 415 species,[7] with a subcosmopolitan distribution primarily in tropical to warm temperate regions of the world, a few species extending into cooler temperate regions.[8] They are known g...
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From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.