Trade Negotiation Calendar This week will include U.S. and EU officials gathering in Brussels for the sixth, and potentially last session of the Trade and Technology Council. There will reportedly be agreements on AI, 6G and the microchip supply chain. Meanwhile, U.S. and Kenyan officials hold their fourth in-person negotiating session on the Strategic Trade and Investment Partnership. Agriculture will be one of the three issues covered. Further down the road, this summer will include an in-person meeting in Ecuador of the countries participating in the Americas Partnership for Economic Prosperity (APEP). This one is a little awkward since out of the dozen countries, only three do not already have an FTA with the U.S. (Ecuador, Urug...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...