WPI is pleased to announce the acquisition of the Transportation and Export Report, a weekly industry publication previously produced by ocean freight specialist Jay O’Neil. This report will strengthen WPI’s coverage of global ocean freight markets by building on the best-in-class insights generated through Jay’s long-established network of industry sources. Under WPI, the report will expand to provide a more comprehensive view of ocean freight dynamics, with primary focus on grain exports while incorporating other relevant markets as conditions warrant. Over the coming weeks, WPI will introduce refinements to estimation methodologies, content scope, and presentation to ensure closer alignment with client needs and broader...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...