On the eve of the Republican national nominating convention, Former President Trump has picked freshman Ohio Senator JD Vance, a one-time critic, to be his running mate. There is an element of generational balance; Vance is 39, Trump is 78. Ideologically, Vance who was endorsed by Trump in the 2022 Senate election, is very much aligned on policy. Finally, while Ohio is considered generally to be a safe Republican state, Trump did allude to a broader swing-state appeal, writing on social media, that as Vice President Vance … will be strongly focused on the people he fought so brilliantly for, the American Workers and Farmers in Pennsylvania, Michigan, Wisconsin, Ohio, Minnesota, and far beyond.” Before being electe...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...