American agriculture is already facing a less affluent future. Commodity prices have softened, and South America now dominates the global export market. The U.S. share of global agricultural trade has fallen by two-thirds. Major importers have typically chafed under their dependence upon foreign food suppliers, and they are adopting improved cultivation practices. This year, global buyers of America’s major export crops (wheat, corn and soybeans) will import 4 percent less than the year before. Now the sector faces additional strong headwinds from the policies of the incoming Trump Administration. Rob Fox, director of Cobank's Knowledge Exchange says, "many of the policies proposed by the incoming administration would likely have a negative...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.