Two Big ThingsJust days before Christmas 2024, two big things happened that impact U.S. agriculture. On their way home for the holidays, members of the U.S. Congress passed a one-year extension of the farm bill. Farm groups were disappointed for a number of reasons, including the fact that expanded year-round use of E15 ethanol was dropped, and the Ending Agriculture Trade Suppression (EATS) provision addressing California’s Prop 12 was not enacted. The more favorable development was a USMCA dispute settlement panel ruling in favor of the U.S. on all seven challenges to Mexico’s GM corn ban. There are two notable observations on these matters.The first relates to California. The Supreme Court previously refused to take up a multi-state chal...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.