Today are the Iowa caucuses for the Democratic presidential primary. Since 1972, Iowans have been the first state to weigh in on the presidential nominees through a series of 1,600 precinct level caucuses aggregated into state-wide results. Winning or doing well is often seen as a way to position a candidate for coming primaries. But the bottom line is, since the caucuses have been in existence, only three winners have become president (Jimmy Carter 1976, George W Bush 2000, Barrack Obama 2008). Over the years, there have been 10 Democratic caucuses, and the winner has been the party nominee seven times; there have been eight Republican caucuses and the winner has become the nominee only three times. In 2008, Republican eventual nominee Jo...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...