Soyoil futures have seen a dramatic few years with a huge rally in 2020 sending the market to new record highs by 2022 amid the expectations for higher demand from biofuel mandates. However, since reaching mid-2022 highs soyoil has been on a long and volatile decline as global soybean and soyoil production has recovered from drought-induced declines and as demand for soyoil in biofuel has underperformed expectations. But a reversal has occurred over the past two weeks. Soyoil futures have posted a strong technical reversal and have started a new trend higher. This has created ample questions about the longer-term outlook for the commodity. WPI now offers our thoughts starting with a short overview of the global vegoil sector and soyoil&rsqu...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...