Various Campaigns Diagnosed Climate Change: Since the Paris Accord in 2015, environmentalists have poured hundreds of millions of dollars publicizing the dangers of climate change. They’ve had the buy-in from elites and a cooperative media ecosystem giving attention to the “crisis.” Despite using the starkest of terms – President Biden said climate change is “more frightening than a nuclear war” - they are increasingly constrained by the immediate economic concerns of the masses. The campaign is stuck on an absolutist message of maximum clean energy targets, zero emissions, no nuclear energy, and extensive use of NEPA to block fossil fuels. During the 2024 election cycle only 3 percent of Americans...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.