President Joe Biden is “bad talking” about the food industry, accusing it of greed for raising prices. While his focus was on “chips” and shrinkflation, he could also have talked about his favorite food, ice cream. After all, his generation – those over age 75, are the second largest cohort for eating the frozen desert only barely being out-eaten by children. Shrinkflation in ice cream is called over-run, which simply means adding air to reduce the product’s density of expensive milk fat. For many people, ice cream is an essential non-essential. It is high demand comfort food, as proven by ice cream hogging nearly a full half-aisle in the average grocery store. As a “luxury” product in...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.