Wheat 180 Concerned that wheat modified using biotech would cause the collapse of U.S. wheat’s overseas markets, growers wrote a policy in 2008 (later amended) that required approval of the trait in major wheat markets before domestic production could occur. It contained other burdensome restrictions such as segregation to ensure continued marketing of non-transgenic wheat. However, U.S. wheat production and exports have continued to decline under these policies. Transgenic corn and soybean production has expanded in previous wheat production areas that have sufficient moisture. This has left wheat production in the driest of areas and drought as the largest threat to the industry. Faced with these realities, the U.S. wheat in...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.