WTO at the Firefight WTO Director General Ngozi Okonjo-Iweala is headed to Washington ahead of the planned MC-12 meeting but she will not like what she finds there. Recognizing that Geneva is a policy dead-end, U.S. Treasury Secretary Janet Yellen has called for a new trade architecture, one that involves a coalition of the “countries we know we can count on.” Sounding like a kinder and gentler Donald Trump, Yellen wants plurilateral trade agreements that “work better for American workers.” Her speech won praise from Washington’s more protectionist think tanks and labor unions. However, the more notable highlight is the deepening rift between Beijing and Washington. While Yellen specifically called out countr...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.