Unlike corn, China does not impose a tariff rate quota on sorghum imports and now the Middle Kingdom is hoovering up all the sorghum that American farmers grow. The season-average price for sorghum is up 75 percent in two years and the U.S. area planted to sorghum has expanded by 38 percent. The average yield will drop from 73 bushels/acre to 69.7 as more marginal land is brought into production. As a result of increased production, the stocks to use ratio will increase this year but will still be less than that in 2019/20. While early indications of yield for this year’s corn crop may be disappointing, sorghum is more tolerant of the drier conditions this season and the crop looks good in key production areas. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.