Note, the following is an attempt to summarize 2023’s major developments in ag markets and U.S. and world politics while injecting humor. Obviously, not everything is 100% factually “correct” and we leave it to you to determine fact from (hopefully) humorous fiction. January 2nd – Corn futures drop after a strong December rally as exports slow unexpectedly. Soybean futures, which are above $15/bushel, see pressure from strong farmer selling and a 105-bps surge in the USD. 6th – Argentina’s soybean crop ratings drop sharply to just 8 percent good/excellent. A Quinnipiac poll says the crop is rated only slightly less favorably than Joe Biden. 17th – The Rosario Grain Exchange est...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.