WPI’s initial acreage forecasts for the 2026 U.S. crop year show producers executing a mild expansion of soybean acres at the expense of corn while simultaneously reducing wheat area. Producers are also expected to keep minor crop acreage essentially unchanged, which will lead to a 0.4-percent reduction in the U.S. total crop acreage outlook. WPI’s forecasts come as many in the industry are turning their attention toward the 2026 crop outlook while the winter crop planting effort is ongoing. While there is still a long time to go until the spring crop acreage is decided, the fall market conditions can be very influential on the overall acreage mix. Certainly, for many states there is a tradeoff between expanding winter cro...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.