GOOD MORNING, Prices are mixed this morning with corn gaining on wheat, and meal on soyoil. Soyoil futures were supported yesterday by the news of $100 mln in USDA grants for biofuel and ethanol infrastructure and to promote consumption. Soyoil futures weakens today on lower palm and falling crude, which appears to have hit a temporary peak. Beans continue to trend sideways supported by the prospect for more business announcements, and return of China to the market. Since April 17, there has been a cumulative total of 1.602 mmt of bean sale announcements split between Mexico, China, and unknown. China officially comes back from holiday today, but no doubt they have been monitoring bean prices as they sit on re...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.