GOOD MORNING, New highs were again posted for some of the markets. May beans trades over $16.00, while May corn trades over $7.00. Corn prices are now at 8-year highs, while wheat is at its highest level since Feb. 2013. End-users scrambling in the market to secure supplies remains the focal point of trade. Shorts are trying to get out in front of first notice day Friday. Global trade flows have to adjust, bringing changes to the usual export picture. There is talk that Argentina has shipped corn into the Southwest market. Brazil is also looking to Argentina for corn. There are more stories that Asian feed manufacturers are switching to wheat in animal rations as multi-year...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
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