GOOD MORNING, Prices begin mixed, lower wheat and soyoil vs. firmness elsewhere. The macro impact on the market continues as a weaker energy price, namely crude oil, fuels a sell-off in the soyoil market and provides a needed correction in oilshare. That correction continued overnight with Asian palm oil prices lower as well. Surging cases of covid in Europe stoke fears that sent crude plunging, and the impact of a lower soyoil market impacted beans as well. Beans are already struggling on lower export demand and better rains in SA, which have stabilized crops. Typically, when crop production guesses stop declining, the market will recognize it as such. Since crude can sometimes be a barometer for...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
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