GOOD MORNING, Prices are mostly firmer, with beans reaching a one month high overnight and wheat prices turning mixed from higher. Prices are higher on further short-covering on technical strength and hopes that China continues to purchase US beans. As China's economy normalizes, the US Chamber of Commerce called on China to "dramatically" speed up their pace of US goods purchases under the Phase One trade deal. China purchased corn last week along with beans. China has been purchasing pork lately, as meat remains the most interesting part of the trade deal. China needs meat and if they come in to purchase beef, pork and chicken it will be welcomed by the industry. Wheat may continue to...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.