GOOD MORNING, The soy complex continues to build on gains after two days of market weakness. December soyoil follows a sharply higher palm oil market, while beans continue to firm on a continuation of Chinese bean announcements. US beans still remain the best buy, as Brazilian bean export prices rally sharply due to low supplies and a lack of farmer selling. Corn is still hanging close to the low end of the trading range on continuing good weather and increased production potential. Offering support for corn is the fact that flooding in China is continuing to impact corn acres, which could increase potential purchases of US origin. Cheaper SA and Ukraine will offer alternatives to China. General themes...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.