China is now squashing an outbreak of highly pathogenic avian influenza, a disease with a much higher mortality rate to humans than the coronavirus now dominating the headlines. China’s Ministry of Agriculture has reportedly culled 18,000 chickens due to the high path AI outbreak, which amounts to nothing more than a rounding error in terms of the nation’s total flock. Commodity prices are now plunging as a result of the coronavirus situation, but poultry prices have been falling in China for several months. In part, this is due to the ramp up in production as a substitute protein for pork. But pork imports will remain important in 2020 because for Chinese consumers, it is still the protein of preference. However, protein...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.