Economy and Diet The decline in China’s population, with the birthrate falling 17 percent to its lowest since 1949, is likely having some impact on total food consumption. Slower-than-reported economic growth may also be a factor, as 2025 saw lower agricultural prices and fewer imports. Meat production grew an impressive 4.2 percent, exceeding 100 MMT for the first time, but grain output expanded by only 1.2 percent. Dim Sums notes that the composition of meat production is also evolving, with poultry growth at 6.7 percent, while traditionally favored pork output grew at 4.1 percent. Beef production is inherently more challenging and increased 2.8 percent. Imports are more important to beef consumption than for other protein sou...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
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