Farm Policy Next week is China’s annual ‘Two Sessions’ (the People’s Congress plus a consultative body) where Beijing releases its next Five-Year Plan. It has already released its 15th Five-Year Plan for agriculture. It reflects the nation’s evolution from a developing country desperate for calories to a rich country envisioning smart agriculture and resource-efficient production. This includes integrating technology to overcome resource limits and produce more and higher-quality food along a more sophisticated supply chain. Trump Tariffs The soybean futures market wobbled over doubts about whether the Chinese would buy more U.S. soybeans without the threat of IEEPA tariffs to bind them to current agreements. B...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
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