SPS Barriers India’s rice exports to China have been accelerating, but Beijing recently rejected three shipments of non-Basmati rice, citing genetically modified content. The technical rejection is notable because China’s Certification and Inspection Group had already pre-cleared the rice shipments. In a similar fashion, China had stopped soybean shipments from Brazil, claiming weed seed contamination was prohibited. But when U.S. President Trump postponed his trip to China, suddenly PRC inspectors conceded that eliminating the presence of such foreign material is impossible. China previously blocked pork imports from 12 companies in Spain following an outbreak of African Swine Fever. Last year, Spain was the top foreign s...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
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