China’s announcement last week that it would not add punitive tariffs on imports of pork from the U.S. was largely a necessary self-restraint. With nearly one third of the domestic herd culled and prices 40 percent higher, China has increased its pork import purchases. Key suppliers are the EU, Canada and Brazil but according to some estimates, China’s pork imports will need to double from 1.1 MMT in 2018 to 4.2 MMT in 2020. The EU, Brazil and other countries can increase production, but the U.S. and Canada are the only countries with readily available surplus stocks of pig meat. The U.S. has 245,000 tons of readily available surplus pork and has the lowest cost of production. Not to say that Beijing couldn’t pay premium...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...