China has been on a wheat buying binge, reportedly picking up 2 MMT of Australian wheat in October and another 2.5 MMT of French wheat. It is surprising that Russia is not the key supplier given the strategic relationship. The purchases are due to rain damage to China’s crop that will send a fifth of this year’s output to the animal feed market. However, this ignores what has been a developing trend. China’s increased consumption of wheat has been outpacing domestic output for a few years. Imported wheat jumped to the MMT level back in 2020 and has continued to grow. There may be an anomalous strain on the domestic supply this year, but trendline analysis suggests that China is turning into a long-term larger wheat import...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.