Doing Good to Be Bad Four large food companies (Danone, Mars, Nestle and Unilever) have formed the Sustainable Food Policy Alliance, which will focus on producing products with better environmental and health impacts. They have received a great deal of positive publicity for the initiative, but there may be a dark side to it all. An estimated 90 percent of the 250 largest companies now produce annual corporate social responsibility (CSR) reports. University of Chicago economist John List analyzed these programs to understand the benefits they must provide to encourage such high adoption rates. The intuitive conclusion is that CSR helps the demand side by building customer loyalty, but the data revealed something different. List found that...
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A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Lobelia (/loʊˈbiːliə, lə-/[4][5][6]) is a genus of flowering plants in the family Campanulaceae comprising 415 species,[7] with a subcosmopolitan distribution primarily in tropical to warm temperate regions of the world, a few species extending into cooler temperate regions.[8] They are known g...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.