The EU is the largest consumer of rapeseed, followed by China, Canada and India. Its use in number three Canada and number four India has been rising, but it has declined in the EU and China. China has of course taken up soybeans, where consumption has been expanding at 4.42 percent per year. The EU is also consuming more soybeans plus sunflower seed. By contrast, Europe’s olive oil consumption is down 25 percent from its peak. Global olive oil demand is back up over 3 MMT annually but is still 5 percent from its peak a decade ago. This is despite world vegetable oil consumption expanding by 35 percent over that same period. Both rapeseed and olive oil need good marketing campaigns. ...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Forecasting developments in production agriculture
On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.