The U.S. was once the largest wheat flour exporter in the world followed by Canada, but that trade now belongs to a different part of the world – Southwest and Central Asia. Turkey and Kazakhstan are the #10 and #13 wheat producing countries, respectively, but together they control 37 percent of global flour exports. Turkey exports 65 percent more flour than the U.S. did at its peak. Much of U.S. flour exports in the 1950s and 1960s was composed of food aid, whereas today Turkey is situated more strategically to major importers, though some believe unfair trade is occurring. Most of the flour exports by the U.S. are now to neighboring Mexico and Canada. Bilateral flour trade between Canada and the U.S. peaked in 2016 but U.S. s...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.