Everyone knows China loves pork, but its new affinity is dairy. Throughout Chinese history, dairy was mostly associated with nomadic tribes, like the dreaded Mongolians. Cattle were work animals used to plow the fields. It had a less sophisticated reputation. This historical view of dairy consumption led to a lactose intolerance level at over 80 percent of the population. This contrasts with historical dairy consuming nations like Denmark and Ireland where it is 4 percent. Over the past 10 years, China’s dairy imports have been growing at a CAGR of 10.26 percent, versus a rate of 1.41 percent for the rest of the world (see graph below). So, what caused the turnaround? The Chinese government has been promoting dairy as a healthy...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.