Reflecting the rapid growth of China’s dairy import needs, albeit from a small base, the new economic agreement between Beijing and Washington includes market access requirements intended to grow the trade. As is common throughout the agreement, the U.S. commits to working on removing its sanitary barriers against Chinese products containing dairy “as soon as practicable,” whereas Beijing “shall” make way for American dairy products. Because of the scale of the Chinese market and the limitations of its refrigeration system, the agreement opens up opportunities for U.S. producers to ship dairy products that have an extended life, are fortified, ultrafiltered and other product enhancements. Given the current eco...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.