All segments of agriculture have been hugely profitable during this six-seven year bull market, but there are potentially negative consequences for many going forward if the current low price environment continues.I attended a meeting last week held by an agricultural consultant with clients that are primarily in the middle level of the agricultural food chain. These include shuttle grain loading elevators, larger seed/chemical/fertilizer companies and some large producers. The purpose of the consultant's meeting was to prompt his clients to at least begin thinking about the implications going forward if the current low price environment continues. The low prices that he is referring to are not $3-4 corn and $8-9 soybeans but rather $4-5 co...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.