Pork export sales for the week ending 26 June slowed, following the large volume booked the previous week. However, in the last five weeks pork export sales have averaged over 30,000 MT per week. That is strong for this time of year. Outstanding pork sales at 202,497 MT are running about 10 percent below year-ago levels. Exporters may look to add to their positions once supply starts to pick up, which would be in late August and this fall. Much rides on the outcome of a potential U.S. trade deal with China which could result in increased sales, but that is still a risk. Based on traditional product mix, a deal is likely to help by-product and offal values. Chinese domestic pork demand is soft. Domestic supply has increased, pressuring...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...