Today was WASDE day, however, due to the government shutdown, that report has been suspended, as have been the reports usually highlighted below. Brazil's beef exports to China rose 38.3 percent in September from a year earlier, reaching 187,340 MT, according to the Brazilian industry group Abrafrigo in an announcement yesterday. This helped push exports to a record monthly high. China is the largest market for Brazilian beef and has increased purchases as part of its strategy to avoid purchases from the U.S. during the trade dispute. Meanwhile, exports to the U.S., Brazil's second-largest beef market, fell 41 percent in September to $102.9 million, as the additional tariffs imposed by the U.S. reached their second month in force. The EU be...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...